ASML/Syria produces impactful advocacy videos using Virtual Reality (VR) technology (360° videos). VR creates a more vivid, intense and emotive experience. Removing the screen that separate the viewer from the story, VR put the viewer on scene and bridges the emotional disconnect.
By transporting the viewer inside Syria, the videos we produce increase empathy with ordinary Syrians – the key to effective advocacy.
Four movies produced
4 international movie prizes received
Selected to 23 movie festivals
Screened in 14 countries including at United Nations and European Parliament